WPA members receive the following benefits and services as part of membership.
(*A WPA member number must be used to access certain benefits.)

Educational Seminars:
Periodic gatherings discussing the hot topics of interest appealing to all areas of publishing, where members can gather to exchange ideas and gain information

Publishing Conferences/Expositions:
Discounted attendance fees to a variety of publishing events throughout the year, including the Annual, WPA Two-Day Publishing Conference, as well as other association events.
Maggie Awards®: Discounted entry fees and banquet reservations to the Maggie Awards®, the most prestigious publishing event in the West, honoring the best in print and electronic magazine publishing in over 90 editorial and design and promotion categories.

Job Bank:
Free ad placement for publishing professionals seeking work and publishing companies seeking professionals to employ
College Initiative: Created to inform, educate and encourage college students interested in the print and electronic magazine publishing industry. A Scholarship and Grant Program was added in 2006. (Visit our Web site for all the details concerning the Initiative.)

Intern Program:
Publishing Companies and companies related to the publishing community may list their company and/or intern positions available. Send listings to wpa@wpa-online.org. Be sure to include contact information with each listing. Companies are invited to contact these students directly to discuss employment opportunities.

Members-Only Section:
Password-protection section with articles on a variety of industry-related topics, Business-related articles, Maggie Profies, Production/Manufacturing tips/techniques, links to other resources/associations, and our online, interactive membership directory.

Legislative Watch:
WPA keeps a keen eye on the legislative issues that impact the publishing industry, reporting the changes as they unfold.

E-Mail News:
News to members only, keeping them up-to-date regarding WPA events, seminars, job listings, and information specific to our industry.

Insurance & Credit Union Benefits:
The WPA Board of Directors has negotiated several benefits made available through the Printing Industries Association of Southern California & The Printing Industries of Northern California. We believe you will find many of these benefits to be effective solutions to a difficult dilemma. They include health, dental, vision and life insurance and Credit Union Services. For legal reasons, WPA member firms who wish to participate in these programs must also join the PIASC or PINC, but we have negotiated a special dues schedule for our publisher members at a greatly reduced rate (50% less) than the printer rate. Additionally, membership in the PIASC or PINC gives your firm access to discounted cellular and DSL service, payroll services and other group buying opportunities. Contact the WPA office for additional details.

Simonsen Sales & Marketing's Partnership Selling University Offers WPA members a 10% Discount:
Partnership Selling University's distance learning program, Skills for Success in Publishing Sales is designed to help new salespeople to understand the basics of advertising sales including in-depth preparation, accessing decision makers, insightful questions, active listening, benefits that address needs, presentations that sell, powerful correspondence, handling objections, closing and time & territory management. The advanced course is customized specifically to the individual's needs and focuses on taking their skill set to the next level. The third course offers new sales managers tools for coaching and managing their staff.

These ten-week comprehensive courses increase sales for magazine publishers. Participants study sales success material, ask questions, complete practical assignments and receive feedback. Weekly phone appointments discuss progress. All principles are applied through real time case studies of salespeople s current accounts. The one-one-one nature of the course means that enrollment is limited Contact Kathi Simonsen to enroll and to receive more information on increasing your sales, 530-268-4717, ksimonsen@mediagrowth.com.

Helen Berman Offers WPA Members a Discount to support WPA, 50% of all book proceeds are contributed to the association:
The Helen Berman Corporation specializes in advertising sales training, consulting and mentoring for print, internet, exhibition and integrated media sales. "Ad Sales: Winning Secrets of the Magazine Pros" is the industry's only comprehensive magazine advertising sales guide. It's written expressly to enable your sales team to master every aspect of the sales call, from opening to close, from probing to self-motivation. Click on the link on the home page for additional information.

 

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