From Good to Great: Maggie Winners Share Their Secrets...and More
Learn to select, enter and win any award competition.

Being a Maggie winner isn't a matter of luck or a big budget. Developing a clear voice, knowing your unique position in the market, and having a deep understanding of the reader all contribute to excellence and winning awards – but what are the less tangible factors that result in award-winning work? This WPA webinar will present philosophy as well as tactics. Learn from our panelists:

• How to institutionalize a drive for excellence that garners recognition and awards
• What do judges look for in winners, both online and in print
• How to use good PR to get the most out of winning or being a finalist, internally and externally
• What are special considerations in building award-winning websites?
• What tactics should be employed in selecting categories and entries that are more likely to be nominated?
• Why a well-constructed and concise description of your mission and readership is critical to the judging process
• What are the Maggie judging criteria, who are the judges, and what is the process?
• What are other award opportunities outside the WPA?

In addition to this informative FREE Webinar, WPA Executive Director Jane Silbering will be on-hand during the Webinar to discuss the NEW Maggie registration and entry process and answer any questions related to the 2010 Maggie Call for entries.

ANY NEW COMPANY JOINING WPA BEFORE DECEMBER 31ST, 2009 WILL RECEIVE 5% OFF THE WPA COMPANY MEMBERSHIP RATE PLUS ONE FREE MAGGIE ENTRY. (You must enter more than one category to qualify.

DATE
Wednesday, January 7, 2010

TIME
11AM – 12:15 PM/ PST

COST
FREE


PRESENTERS
Keith Griffiths won his first Maggie 30 years ago and is a frequent Maggie judge. He co-founded a trade communications company 28 years ago that became a leader in its market with magazines, newsletters, books, conferences and online content. He currently serves as President of The RedFlash Group, a research and communications firm.

Beth Tomkiw is VP/Creative Director at McMurry, an editor, writer and marketing communications professional with more than 20 years experience. She provides leadership and creative vision to the company’s growing stable of custom media products, including The Ritz-Carlton magazine, CBS’ Watch!, Amtrak’s Arrive and Vim & Vigor. Under Beth’s creative direction, McMurry’s branded content programs have won more than 650 awards for editorial and design excellence, including a dozen Maggies.
 
Jane Silbering, Executive Director, Western Publishing Association has over 30 years of publishing experience, with positions in editorial, production, design and management, including seven years as publisher of FLOWERS& magazine, a leading publication in the floral industry. She has extensive knowledge of the trade show, conference and awards business. Jane was one of the founders of the Production Club of Los Angeles, and past Director of the WPA.

Brad Stauffer, Facilitator, is President of Western Publishing Association, and is Principal of Stauffer Media.

Webinar sponsored by www.worldcolor.com

Webinar Series brought to you by www.talkpoint.com

Click here to register.