WPA Conference

Register & Win a 5-Star Trip!

Friday April 27, 2012 marks the return of WPA to the western conference market with an all-new WPA Media Publishing Conference 3.0: Navigation. Innovation. Growth. Expert industry speakers will discuss the tools you need to succeed in the world of Media 3.0.

Click here to register for the conference.

Click here for PDF of conference brochure, including session descriptions, speakers, rates, registration, etc.

In addition, WPA returns to the newly renovated Westin Hotel at Los Angeles International Airport, for both the conference and the 61st Annual MAGGIE Banquet, to be held that evening.

Our one-day event will kick-off with a general opening session, followed by four tracks with three sessions per track, and end with a cutting-edge general closing session. Registration will include a full-day pass to all sessions and tabletop exhibits, attendee packet, breakfast, lunch/keynote speaker and paid self-parking parking.

And now – in addition to the savings listed below – we’ve got a fabulous offer for anyone who registers for the conference early.

Register for the conference before March 20 and receive on ticket for a chance to win the following:

• Three night stay at 5-star, Grand Del Mar, in San Diego, CA, including dining,  golf, plus sailing in a race on the America’s Cup Boats in San Diego or a whale watching excursion on the yacht America…or



• Three night stay at the 5-star, Ritz Carlton in Laguna Nigel, CA, with dinner for two at Raya

 

• Two night Bungalow Golf & Spa Getaway at Pelican Hill Resort, Newport Beach, CA, with the choice of two 50-minute Amber Gold Massages or a round of golf for two players (valued at $1,515)

 

Tickets will be sold at the conference and the MAGGIE banquet for $20 each, three for $50. The drawing will be held during the MAGGIE banquet dinner.

A digital edition and PDF of the conference brochure and MAGGIE Call for Entries is available on our website, wpa-online.org

Below is a sampling of the topics to be discussed:

Click here for Conference brochure PDF.

General Opening Session: Publishing Innovators Who Do It Right

TRACK ONE: Navigating the Changing World of eMedia
Intro to eMedia: Social media, online, mobile apps and web events for editors and marketers
Winning ways for branding and growing revenues with new platforms: A how-to guide to alternate forms of content delivery
The Next Generation of Digital Media Business: Business models that deliver profits

TRACK TWO: Innovative Content
Intro to increasing participation: A content strategy for multiplatform delivery and Media 3.0
Five Golden Rules when writing for magazines, blogs and online postings
The New Media Market: SEO & SEM for Content Editors & Publishers

TRACK THREE:  Growing Your Business and Your Revenues
Intro to sales strategy 2012: How to sell in today’s evolving multi-platform environment
Selling media and competing in a world of major search engines
Events 3.0 Consumer and Business: The new world of hybrid events

TRACK FOUR: Executive Forum
Attendees and industry experts will discuss profitability, print in today’s publishing world, the 3.0 Media Era, competing with search engines and much, much more!

Closing General Session: Companies on the Edge
Cutting edge, out-of-the box discussion with industry experts. You won’t want to miss this one!

Click here for PDF of conference brochure, including session descriptions, speakers, rates, etc.

WPA Conference Sponsorships are available. Click here for sponsor types, rates and benefits. Or, contact the WPA office at 805-495-1863 for details.